5 tips to avoid hashtag stew

At work, I was recently asked whether a web banner bearing an advertising message should include a hashtag in front of the call to action. The call to action did not require the audience to tweet a response or upload an image to Instagram. So what was the point? Hashtags are everywhere, even on Facebook. So when should […]

And, so what? Conjunctions rule

I love starting a sentence with ‘And’, ‘So’ and the occasional ‘But’. And I get irritated when I do this and someone scrubs my ‘And’, ‘So’,  or ‘But’, reasoning that it’s not grammatical to start a sentence this way. Let’s clear up a long held misconception. There is no rule of grammar which states that you should not start a […]